I’m laughin’ in the face of casualties and sorrow
For the first time, I’m thinkin’ past tomorrow
And I am not throwing away my shotHamilton (An
American Musical).

The ideology of aiming for something ambitious and greater than what the world has already experienced has its roots on July 20, 1969, at 20:17 UTC. Apollo 11 spaceflight project, which landed the first human on the moon, opened the horizon to an expression that would inspire generations to come.

But what is an actual “Moonshot project”?!

We have witnessed it all around the media, with big companies making the tabloids for either investing in them, or occasionally failing in gaining significance in the marketplace.

According to “Whatis.com”, the proper definition for the phrase is:

An ambitious, exploratory and ground-breaking project, undertaken without any expectation of near-term profitability or benefit and also, perhaps, without a full investigation of potential risks and benefits. 

Looking back, it makes sense that the expression derived from the Apollo 11 spaceflight project.

“Shooting for the moon”, “Aiming for a target”, whatever you want to call it, so what do you need to qualify as a moonshot project? Is it as hard as getting into Harvard or Hogwarts?

College applications may seem a breeze compared to this.
In short terms, your idea needs to:

  1. Address a huge problem
  2. Propose a radical solution
  3. Use breakthrough technology

Seems utterly vague, doesn’t it?

With these visionary proposals, Google, its parent company Alphabet, SpaceX, and many others continue to push for innovative thinking.

You win some, you lose some, and in Google’s case, it has truly been a mixture of both. With projects like “Smart Glasses”, failing as consumer devices, they continue to strive for better with other additions like energy kites, salt-based energy storage, internet balloons etc.

Their moonshot factory is a true example of what the human mind can achieve if it puts no limitations to what it can accomplish.

Another big technology with massive impact lately has been blockchain, the system behind cryptocurrencies or other industries. We will dive into both  these concepts further in future posts, so stay tuned for more.

Nothing is guaranteed in life, or these projects, but our perceptions are built in a way to adapt and recover quickly from losses. With smart calculations, we sometimes need the right proportion of risks, to create something out of ordinary.