Our faces are something we might constantly obsess over.

Are they pretty enough? Symmetric enough? In alignment with the impossible beauty standards the internet and other media forms have set? And so on, and so forth.

However, it may come as a surprise to you at how much actual value the identification of your face could generate, in data, and more. Let’s get acquainted with another tech subject, vastly used in our digital world.

Facial Recognition.

As the name speaks for itself, it is the process of identifying or verifying the identity of a person using their face. Pretty straightforward.

It captures, analyzes and compares patterns based on the person’s facial details.

A study published in June 2019, estimates that by 2024, its global market would generate $7 billion of revenue.

However, the technology itself remains a controversial topic.
Data protection is definitely affecting the use of facial recognition.  In places like San Francisco, Somerville, and Oakland, it has been banned due to privacy and civil rights concerns.

On the other, particularly end of the spectrum…

China is making it a part of daily life and commercial transactions. Over  626 million surveillance cameras are expected by 2020.

Basically screaming “Black Mirror”.

Nonetheless, all of this information got our brains wired into how we would apply facial recognition in our own capital city. What benefits and use cases could help during these amazing holiday festivities?

Let’s have a look.

Face recognition payment. – Goodbye endless queue, see you never!

Ever been stuck in the queue to pay for a warm drink or during Christmas shopping? We know we have! Especially with the high amount of customers in locations like the Skanderbeg Square during these dates.

Well, the solution might be clear, face recognition payment.

It allows consumers to make payments without a wallet, a payment card, or even a mobile phone. And let’s not even get into the beauty of implementing loyalty programs easier as a business.

Granted, there is a lot of data that must be stored, protected, and managed. But it is definitely the future, and where the world is heading!

Facial emotion detection and recognition.

Emotion recognition sort of falls under the same umbrella. It is the process of mapping facial expressions to identify emotions such as disgust, joy, anger, surprise, fear or sadness on a human face with image processing software.

Remember the last time someone stopped you in the street for a survey or anything annoyingly similar?

Well, now in order to find out what consumers want during the holidays, you can rely on their emotions. Who would have thought that feelings could be used as facts?!

Market research companies can use this technology to scale the data collection efforts and rely on it to do analysis quickly. Detecting emotions with technology is a challenging task, but machine learning algorithms have shown great promise. 

Additionally, it could prevent a person from talking to you because a tech device is telling it that you’re not in the mood. An introvert’s dream, really!

We are definitely aware that other use cases such as security, healthcare etc can apply this technology, but what ideas do you guys have? Let us know, whilst enjoying a warm drink in these freezing days.

Taleas wishes you all some amazing holidays, and cheers to a more amazing year to come!